In 2010, I was at a four-day event for the Guerrilla Business School. I had just finished my presentation, and there was a huge table rush to the back of the room. Afterward, T. Harv Eker and I were having dinner in the green room, and he presented me with an idea: “What if we could have a five-day event where people could start the event wit nothing , and at the end, make money online?”

His idea was that by day 5, everyone would have created not only a website, sales copy, and a shopping cart, but they would actually be making money.

“What do you think?” he asked.

“That’s impossible,” I answered.

“Do you want to do it with me?”


Fast forward a couple months, and we’re together in Hawaii planning the curriculum for this event. As we gathered support for our project, we got “yes” after “yes” to our impossible idea. We faced all sorts of technological problems (remember, this was in 2010), and somehow got through all of them. We next went through the preparing phase, before the event began the following day.

Despite all the challenges (and our terror), every single person monetized by day 5. Some even monetized by day 3! If you’ve been paying attention, you’ll understand the first of today’s three key insights: why version 1 (of anything) is better than version none, even if version 1 is sloppy. Yes, I had to make revisions for future events, but it took fewer and fewer revisions each time, and we already knew we could be successful.

Tune into the episode to learn more about today’s two other key insights: why beta testing leads to wild success faster, better, and with less effort, and why perfectionism is the invisible enemy of your financial freedom.

In This Episode:
[03:36] – Alex lists the three key insights that he’s going to cover today.
[04:52] – We learn about a seemingly impossible idea that T. Harv Eker proposed to Alex, as well as Alex’s response.
[07:15] – Alex fast forwards a couple months to the planning phase of the Ultimate Internet Bootcamp.
[09:39] – The third phase, preparing, began on August 22nd. (The event would begin the following day.)
[11:33] – Alex talks about how quickly people were able to monetize.
[12:52] – What did Alex learn from the experience? How much easier was each subsequent event and the revision process?
[14:37] – Alex digs into the idea of fruit, roots, and seeds.
[16:31] – Version one is always better than version none, even if it’s sloppy, Alex points out.
[19:01] – What does all of this have to do with selling? Alex explores the answer, and points out that selling isn’t always all about closing.
[19:34] – Here’s the Alexism for this episode: “Sloppy success is better than perfect mediocrity.”
[22:04] – We hear a quick review of Alex’s main points from this episode.
[23:47] – If you’ve left a review on iTunes, write down your biggest takeaway from this episode on a business card. If you haven’t left an iTunes review, please leave your biggest takeaway at this link as your review!
[25:37] – In honor of this episode, and as a thank you for listening, Alex is giving you free access to his four-part video e-training series (normally $197). Head to this link to get started.

Links and Resources:
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
Alex Mandossian’s free live Friday show
Harv Eker
Ultimate Internet Bootcamp
Matt Mullenweg